Freyburg (Unstrut) – The Wine Town in the “Tuscany of the North”

Three days full of indulgence, history, and wine – that’s how we can briefly sum up our trip to Freyburg on the Unstrut. From August 27 to 30, 2024, we explored this beautiful region, which captivates not only with its picturesque landscape but also with its deeply rooted wine culture. In this article, we take you along on our personal tour, share our experiences, and give you an insight into why Freyburg and the Saale-Unstrut area are a true insider tip for all lovers of pleasure and culture.

Our Accommodation

From the moment we arrived at Hotel Rebschule, we were thrilled by its location. The 3-star hotel is set right in the middle of the Unstrut vineyards and offers breathtaking views of the gentle, vine-covered hills from the rooms with balconies as well as from the terrace. The peace and greenery all around provide instant relaxation after the journey. For us, the hotel was the perfect starting point to explore the region.

The rooms are cozily furnished. Without excessive luxury and equipped with a modern bathroom, they offer everything you need as a base for exciting days. The breakfast in the morning was plentiful and featured a generous buffet – a wonderful start to the day. Throughout the day until the evening, the kitchen serves hearty à la carte dishes from the region.

During our trip, the price was around 100 euros per night, which we felt was fair – especially considering the hotel’s great service, its location, and the regional cuisine it offers.

We felt very comfortable here and were able to spend the evenings relaxing on the large balcony with a glass of regional wine, watching the sun set over the vineyards. We will definitely be coming back and have already set our sights on the annual winegrowers’ festival.

If you would also like to start your tour from here – the hosts’ website is:
https://www.hotel-rebschule.de/

Schloss Neuenburg: Experience the Middle Ages up close

During our short break in Freyburg on the Unstrut, one thing quickly became clear: we had to head up high – namely to the historic Neuenburg Castle. Even from afar, as we approached, we could see the mighty castle complex towering above the town, nestled among the vineyards that gently drape across the slopes. For us, the visit was a true experience – historically fascinating, scenically impressive, and atmospherically quite special.

The castle was founded around 1090 by the Landgraves of Thuringia and is considered one of the most important Romanesque castle complexes in central Germany. With its size – the grounds cover around five hectares – and its very well-preserved structure, Neuenburg Castle is not only a monument but also a place where history can truly be felt. We were particularly impressed by the combination of medieval architecture and the picturesque setting: a perfect place for time travel – and for photos.

As we walked through the inner and outer wards, we could easily imagine what life in the castle must have been like in the past. The massive curtain walls, the varied defensive structures, and the old gate still hint at the significance the castle held in the Middle Ages. Particularly impressive to us was the two-storey double chapel, which, with its clear Romanesque architectural style and social symbolism (the lower level for the servants, the upper level for the nobility), ranks among the most remarkable Romanesque chapels in Germany.

Another highlight – and quite literally deeply impressive – was the well in the castle courtyard: at around 57 metres deep, it is one of the deepest medieval castle wells in Germany. In the past, it ensured the water supply in the event of a siege and was therefore vital for the castle’s inhabitants. Today, you can look down into the depths – and imagine how laborious it must have been to haul up the water with a bucket.

The museum inside the complex is also well worth a visit. Several exhibitions vividly tell the story of the castle, the region, and winegrowing. Old suits of armour, tools, household items, and much more show how life in the castle has changed over the centuries.

The view from the ring wall over Freyburg and the surrounding vineyards remains in our memory as a quiet highlight – clear, far-reaching, and impressive.

Our conclusion: Schloss Neuenburg is an absolute must when visiting Freyburg. History, architecture, and nature merge here into an experience that leaves a lasting impression. At the time of our visit, the price was €6.50 per person to visit the main castle and the museum – a fair price. Depending on your interest, you can also take part in a guided tour.

Fancy a visit? Here’s the link to the homepage: https://www.schloss-neuenburg.de/

Rotkäppchen Experience World

Freyburg is home to the Rotkäppchen sparkling wine cellars, which have been headquartered here since 1856. Anyone strolling through the town cannot miss this name, and Rotkäppchen offers its visitors, with the newly built Experience World and the pavilion, an impressive opportunity to gain insight into the world of this traditional sparkling wine producer.

At the start of the tour, we headed to the pavilion. Modern in design and offering a wonderful view of the well-kept inner courtyard, it’s the perfect place to pause over a glass of Rotkäppchen. The atmosphere there is relaxed, and the selection of sparkling wine varieties and small snacks is tempting. Afterwards, we began the tour with our sparkling wine ambassador.

On two floors and covering around 1,400 m² of exhibition space, we explored the Rotkäppchen Experience World, which offers far more than “dry facts.” Numerous interactive stations invite you to experience the brand’s history with all your senses: try your hand at the riddling rack, squeeze into a reconstructed narrow wine barrel to feel how cramped it once was for the cooper removing the wine stone, or immerse yourself in historical advertising motifs and artistically designed labels on large screens.

Particularly impressive is the monumental Cuvée barrel from 1896. With a capacity of 120,000 litres and intricately carved decorations, it is not only the largest of its kind in Germany but also an impressive testament to the craftsmanship of its time.

For our visit, we had deliberately chosen a guided tour with a sparkling wine ambassador – and it was absolutely worth it. With palpable enthusiasm, a good dose of humour, and impressive expertise, he took us on a journey through the history of the winery. The tour was designed so that you didn’t just learn theory, but could also get hands-on at the various stations.

At the end of the Experience World, you have the opportunity to take as many photos as you like – whether alone, with friends, or as a group. Various backdrops and props ensure that each picture becomes a special memory.

To round off our visit, we went to the adjacent shop in the pavilion and browsed through exclusive special editions, stylish glasses, and gift ideas – perfect for taking a little piece of Freyburg home with you.

Our conclusion: The Rotkäppchen Experience World is not a static brand exhibition but a meticulously designed interactive place where history, indulgence, and knowledge come together perfectly. Anyone visiting Freyburg should definitely stop by. Depending on your preference, you can explore individually, join a guided tour with a sparkling wine ambassador, or combine it with a tasting – it’s worth it, and the pricing is reasonable. At the time of our visit, the ticket including the guided tour cost €17 per person when purchased online. Keep in mind that buying on-site is slightly more expensive – planning ahead and booking online will save you money.
https://www.rotkaeppchen.de/erlebniswelt/

Freyburg –
A Stroll Through the Town

Freyburg is picturesquely situated on the gently winding Unstrut River, surrounded by a wonderful landscape – no wonder the region is affectionately called the “Tuscany of Germany.” The town presents itself as compact and charming: rows of houses with pastel-colored façades and climbing vines form a harmonious ensemble, nestled between vineyards, sunlight, and the steady, calm river. A true place to breathe, stroll, and linger – exactly what we were looking for.

The marketplace is the vibrant heart of the town. Open, spacious, and invigorating – with its bright limestone slabs, the plane tree canopy inviting visitors to linger, and a fountain installation by local artist Harald Eckert. After the construction of a bypass road, the square was freed from through traffic and now shines with inviting urban charm.

Just around the corner lies our choice for today’s culinary delight: the traditional restaurant Künstlerkeller. Family-owned since 1890, the establishment was originally a fruit wine press with an adjoining tavern – named after its intricately carved barrel bottom. Here we dined in comfort, accompanied by regional wines, lovingly prepared home-style dishes, and the feeling of immersing ourselves in a piece of Freyburg’s history.

Equally beautiful to behold is the town church of St. Mary – often affectionately referred to as the “little sister of Naumburg Cathedral.” The late Romanesque basilica, built around 1225 and later expanded in Gothic style, fascinates with its three towers, a Romanesque tympanum above the west portal, and a Gothic choir where light and space perform a magical interplay. The similarities to Naumburg Cathedral, especially in the tower design, give it a unique charm.

Freyburg is much more than just wine and architecture – it bridges the gap between history and vibrancy. The city wall almost completely surrounds the old town, giving it a wonderful medieval atmosphere. Its historic gates, ramparts, and moats tell of times when protection and fortification were vital to everyday life.

And there is still so much more to discover, but unfortunately we didn’t have the time.

Here are a few more details that could make your visit even more complete:

  • Freyburg is not only a city of wine, but also of Jahn and sparkling wine. The famous “Father of Gymnastics” Friedrich Ludwig Jahn spent the last years of his life here – his house is now a museum offering insights into his life and work.
  • The Romanesque Road passes through the town – Freyburg is one of 48 locations on the southern route, with St. Mary’s Church and the double chapel of Neuenburg Castle as important landmarks.
  • Not to be forgotten are Rotkäppchen, the sparkling wine cellar and its light-filled courtyard, which today form a cultural center. Guided tours through the historic cellar vaults tell the story of sparkling wine tradition and showcase impressive casks – including one of the largest wooden barrels in the world.
  • For hiking enthusiasts and wine lovers: The Unstrut Cycle Path and numerous hiking trails lead along the picturesque slopes, past vintners’ estates, information boards on viticulture, and offer magnificent views.
  • Culturally, Freyburg is vibrant: In June, the International Days of Medieval Music “montalbâne” take place in St. Mary’s Church and at Neuenburg Castle. A true journey through time for the senses.

You can find many more details on the website of the Freyburg Tourist Association e.V.: https://www.freyburg-tourismus.de/

My short trip conclusion

Freyburg (Unstrut) is a place full of harmony – where historical depth meets relaxed charm, and wine tradition blends with vibrant culture. You can stroll across the spacious market square, feel the soul of traditional hospitality in the Künstlerkeller, discover serene beauty in St. Mary’s Church, breathe in history within city walls and museums – and enjoy the vineyards with that gentle Tuscan feeling. For us, it was three days full of indulgence and discoveries, between architecture and aromas, between history and the present.

Have you ever been to Freyburg or do you know other beautiful spots in this special region? Share your tips in the comments so no one misses out.

Until next time – I hope you enjoyed this little journey.

Yours, MAYU

 

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